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Lauren Bush launched her Feed 1 bag at Harrods in London. The purchase of the bag feeds one child in need for one school year. Getting the bag sold in Harrods is pretty big, especially since the Anya Hindmarch I'm Not A Plastic Bag has reined supreme in London this past year.
With an estimated 400 million hungry children worldwide, Lauren is looking to sell a lot of bags. These would make excellent holiday gifts by the way. The money goes to a more-than-worthy cause and you get a great-looking re-usable bag - perfect for toting groceries.
The World Food Programme Feed Bag costs $59.95 at amazon.com.
