Walking into the JoJo Loves You
jewelry studio in Boston’s South End is like entering a fantasy land: everything is pink, shiny, and very sparkly. Behind all the glitter is designer Josie Hewitt
, who launched the line after finishing college in 2002. She began selling jewelry to her friends and family, and eventually two local stores. The collection is now sold in more than 100 boutiques, and JoJo’s colorful Swarovski crystal “Blings”
(pictured, $30) have garnered their own cult following. Other pieces we love from the collection are statement Starfish Necklaces
, which are made with starfish pendants strung on flat quartz ($140), and chunky Rectangle Cuff
bracelets in bold colors ($20, on sale from $31). While working on their spring 2011 collection, JoJo is having a major sale on the majority of items from fall, so hop over to jojolovesyou.com
and get shopping!