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We recently spent a gorgeous day on the High Line in NYC shooting a video for the American Living brand at JCPenney, along with some other fabulous fashion bloggers. Check out the behind-the-scenes footage below and stay tuned for our full length video coming soon!


For more behind the scenes photos, check out our Facebook page. Special thanks to Yuli Ziv and Style Coalition for organizing everything, Jennine Jacob for the still photos and Jen Paelmo for hair and makeup.

By the way, if you’re interested in the dresses worn by us, you can find them here and here.


The video series is sponsored by JCPenney and produced by Style Coalition

This is a Sponsored Post written by me on behalf of Bloomingdale’s. All opinions are 100% mine.

Calling all designers and fashionistas, Bloomingdale’s is running a fun new Tote-ally Green design contest in conjunction with famed handbag designer Rebecca Minkoff where you can design your own reusable tote online. Head to Bloomingdales.com and digitally customize your own tote using their easy online design tools or your own images. Create the coolest design and you could WIN a $2,000 shopping spree and have your tote produced and sold by Bloomingdale’s!

Bloomingdale’s will choose one winner every day through April 25, 2010 based on their favorite submissions. The daily winners will receive a $100 Gift Card. At the end of the contest, a $2,000 Grand Prize shopping spree will be awarded to the best design chosen by Rebecca Minkoff and a panel of fashion experts - and will be produced and sold exclusively on Bloomingdales.com! A $1000 Gift Card runner up prize will be awarded to the tote that receives the most votes - so it pays to spread the word!

We had so much fun creating our own reusable tote design, check it out!

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Get your creative juices flowing and head to Bloomingdales.com to create your own tote. You can even share your design on Twitter or Facebook and encourage your friends to vote for your design…the more you share, the more votes you can get, and the more likely you will win.

Visit my sponsor: Design your own Tote Contest

Bosom Buttons

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Sponsored Scoop: The Limited Daytime Toggle Coat

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