It’s the fashion event women everywhere have been waiting for: the launch of the Target GO International Designer Collective. The limited edition lineup of 34 dresses, all reasonably priced under $50, is culled from 17 GO International collections from the past five years. The range is not only affordable, but also playful, versatile and such a fabulous celebration of what Target and its collaborators do best.
The collective includes dresses from Luella Bartley, Tara Jarmon, Paul & Joe (by Sophie Albou), Behnaz Sarafpour, Proenza Schouler (by Jack McCollough and Lazaro Hernandez), Libertine (by Johnson Hartig), Alice Temperley, Erin Fetherston, Jovovich-Hawk (by Milla Jovovich and Carmen Hawk), Rogan (by Rogan Gregory), Richard Chai, Jonathan Saunders, Thakoon (by Thakoon Panichgul), Tracy Feith, Rodarte (by Laura and Kate Mulleavy), Tucker (by Gaby Basora) and Zac Posen.
When in doubt, opt for an LBD. This instant classic by Richard Chai (above) won’t set you back at all, and with its sleek straps and sweetheart neckline, it’s the perfect choice for a warm weather fete.
Courtesy of Erin Fetherston comes an adorable dress with a cheeky print that is actually worth showing off. Adorned with bunnies, this chiffon piece exudes a charming, youthful spirit.
Go sweet and innocent in Zac Posen’s wrap dress, an effortlessly glamorous number made all the more special by its eye-catching details - think fluttery sleeves and a sexy back-tie closure.
Graphic prints steal the spotlight every time, so you can count on turning a few heads in this Thakoon dress. Its mesmerizing floral pattern is absolutely electric!
Things tend to get a little “dotty” every spring, so expect to wear this Jovovich-Hawk polka-dot dress often. Lightweight, delicate and girly without being juvenile, it’s great dressed up or down.
Perfect for the desk-to-date transition, this Libertine dress puts a fresh spin on day wear with its striking neck embellishment and is belted for a sleek silhouette.
As with most GO International collections, it’s a good idea to act fast - these will undoubtedy be quick sellers!
$24.99-44.99 at target.com