We love NYC-based
Lyell's spring 2010 look book. The girl is hanging out in her room dressed in the brand's effortlessly stylish clothing, and the vibe is cozy and casual yet sophisticated. Lyell is designed by Australian-born Emma Fletcher and sold at her shop located at 173 Elizabeth Street (at Spring Street) in New York. If you're not in the city, you can shop the collection online
here. Take a look at the spring look book: