| Indie Spotlight and Designers on the Rise Guide: August 2012 Archives

August 2012 Archives

You might recognize Joy Gryson as the designer behind high-end lines Gryson and Olivia Harris, and now she has just launched her newest brand: IIIBeCa (pronounced like the New York City neighborhood, TriBeCa). What differentiates this collection from the other two? Gryson's chic designs for IIIBeCa all retail for under $200, so you can snag her stylish must-haves without breaking the bank. Proceeds from sales also go to three organizations close to the designer's heart: The 9/11 Memorial, Family Focus Adoption Services (which Gryson's mom helped found), and Memorial Sloan-Kettering Hospital. 

From left to right: Chambers Crossbody, $98; Duane Street Messenger, $158; and North Moore Satchel, $188 at

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