| News: May 2012 Archives

May 2012 Archives

Last month we told you about the upcoming BOSS Black Fashion Show Beijing, the first fashion show to be live streamed in 3D. Hopefully you've ordered your free 3D glasses, because the main event is almost here! On May 18 at 2:45 PM CET (that's 8:45 AM EST), head over to or Facebook to catch the show LIVE.


First up on the live stream will be red carpet coverage, celebrity interviews and behind the scenes footage. The collection will be presented around 3:30 PM CET and will be available in stores starting June 2012.

Until then, get all the behind the scenes scoop from Miss HUGO BOSS (@hugoboss) in her 3D video diary. Meet BOSS Black Womenswear designer Eyan Allen and BOSS Black Menswear designer Kevin Lobo, be a fly on the wall at the fitting with an international top model, find out about the people responsible for the fashion show concept and much more. Here's one of the 3D episodes you can find on YouTube.

get the scoop

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